Tom McCarthy, 18 December 2014
In the introduction to the 1995 reissue of his 1973 masterpiece Crash, J.G. Ballard discusses ‘the balance between fiction and reality’. ‘We live,’ he writes, ‘in a world ruled by fictions of every kind – mass merchandising, advertising, politics conducted as a branch of advertising, the pre-empting of any original response to experience by the television screen. We live inside an enormous novel. It is now less and less necessary for the writer to invent the fictional content of his novel. The fiction is already there.