Photographs of Festac by Marilyn Nance (1977)
In April 1966, Senegal hosted the Festival mondial des arts nègres (Fesman), the first global, state-sponsored festival of African art, music, drama, poetry, literature, film and dance in the era of African independence. It was the brainchild of Léopold Senghor, Senegal’s president, who saw the arts as a field of struggle....
Festac was ahead of its time in terms of branding: the festival had its own flag (black and gold), stamps, song (by King Sunny Ade), toilet paper, T-shirts and cups. Marilyn Nance, an official photographer for the North American zone, described the branding as ‘the Olympics, plus a biennial, plus Woodstock. But Africa style.’