The Modern Language Association of America has finished its 128th annual convention. This year, ten thousand delegates descended on three sprawling, super-heated and mall-lined hotels in Boston. Well-established fears – the steady corporatisation of the academy, the encroachment of market forces on academic publishing, the shameful ways in which early career academics are treated – had had their influence on most of the papers I heard. Many of the panels were about how to sell yourself as a graduate student, or find a way into the increasingly closed shop of a tenure-track academic career, or avoid it altogether. There were panels on ‘Myth-busting the Job Search’ and ‘Marketing Your PhD in Literature and Languages’. At a panel on ‘Humanisms Old and New’ the medievalist James Simpson said we were saddled with ‘a legacy of 15th-century philological humanism’ that was outdated. If we tried to justify the humanities as the pursuit of knowledge for its own sake, he said, ‘we’re going to lose.’