Rocket Science for Monkeys: Sounds before Words
Francis Gooding, 23 April 2026
The word is not the thing. In spoken language a word is a distinctive sound or series of sounds. It does not have a ‘natural’ relationship to the thing it stands for. Ferdinand de Saussure theorised that a sign is made up of two parts: the signifier (the physical form taken by the sign, for instance a spoken word or its written representation) and the signified (the concept the...





