The Sixth Taste
Daniel Soar, 9 September 2021
Food is money. Or it can be, if you know how to transform it into profit. Ajinomoto Co. is Japan’s biggest producer of condiments and seasonings, with annual revenues of ¥1 trillion, or around $9 billion. Its most successful product by far – on shelves across East Asia since 1908 – is Aji-No-Moto, often sold in a little glass bottle with a trademark red label....