The almost certain victory in the referendum of Conservative self-interest through financial overkill should not be the end of the matter. The retention of First Past the Post has been won by rich men spending deep, as they spent deep at the last election. Why should they be allowed to? Why should the party of the right go into every election with an advantage that wins it all but those to which it comes massively unpopular? The response is simple: a hard, low limit on what may be spent by private individuals and corporations in respect of all votes, electoral or consultative. Avoidance would be pre-empted by very heavy fines for all attempts to subscribe through nominees, individual or corporate. Preventing elections from being bought would make far more difference than changing the voting system. The power of money is the elephant in the room, a golden elephant ridden by corporate mahouts.