Designers were more like doctors then. A client would consult them, and say: ‘My problem is, I’ve got to tell these people about this and that.’
Looking at books in British bookshops for the first time in a while, I began to wonder what symptoms the patients, four different publishers in this case, complained of to get these cures:
The writers have nothing in common when it comes to style or sensibility but these covers say otherwise. The partly obscured figure of a woman against a plain, usually blue, background has been a staple of British publishing for some years now. Depending on where you are and how you feel about Amazon, theAmericanequivalents are either cheering (there’s something else out there) or depressing – why, given the choice, would anyone ever buy these editions? The bland, close-to-chicklit uniformity of the British design doesn’t say good things about the long-term health of the patient
In the meantime, here is a collection of what are billed as the worst book covers of all time but don’t seem like any such thing. For a start, the jackets seem to bear some relation to the contents of the books. If British publishers were to adopt a new standard book cover, they could do a lot worse than lifting the template from Andre Norton’s Breed to Come.