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You Are the Product

John Lanchester: It Zucks!, 17 August 2017

The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold 
by Tim Wu.
Atlantic, 416 pp., £20, January 2017, 978 1 78239 482 2
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Chaos Monkeys: Inside the Silicon Valley Money Machine 
by Antonio García Martínez.
Ebury, 528 pp., £8.99, June 2017, 978 1 78503 455 8
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Move Fast and Break Things: How Facebook, Google and Amazon have Cornered Culture and What It Means for All of Us 
by Jonathan Taplin.
Macmillan, 320 pp., £18.99, May 2017, 978 1 5098 4769 3
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... farm animals and have people vote on which is the more attractive … Let the hacking begin.As Tim Wu explains in his energetic and original new book The Attention Merchants, a ‘facebook’ in the sense Zuckerberg uses it here ‘traditionally referred to a physical booklet produced at American universities to promote socialisation in the way that ...

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