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Sic transit Marshall McLuhan

Frank Kermode, 17 March 1988

Letters of Marshall McLuhan 
edited by Matie Molinaro, Corinne McLuhan and William Toye.
Oxford, 562 pp., £25, March 1988, 0 19 540594 3
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... The fame of Marshall McLuhan in the late Sixties, a period more favourable to guruism than the present, was beyond the dreams of even the most ambitious don. His slogans were quoted everywhere, he travelled the world – now, on his view, electronically reduced to a global village – addressing his fans, advising admen, businessmen, politicians and theologians, telling us all what reality would look like if we broke our habit of contemplating it only through the rear-view mirror, firing off his ‘probes’, his heavy puns and his strangely old-fashioned jokes ...

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