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Rinse it in dead champagne

Colm Tóibín: The women who invented beauty, 5 February 2004

War Paint: Helena Rubinstein and Elizabeth Arden: Their Lives, Their Times, Their Rivalry 
by Lindy Woodhead.
Virago, 498 pp., £20, April 2003, 1 86049 974 0
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Diana Vreeland 
by Eleanor Dwight.
HarperCollins, 308 pp., £30, December 2002, 0 688 16738 1
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... Even in New York in the late 19th century, fashionable women did not wear make-up, except for what Lindy Woodhead calls ‘a light dusting of rice powder and possibly the merest hint of rouge, high on the cheekbones . . . Not one of these ladies would have dreamed of painting their faces: that is, using ceruse-based foundation creams and coloured ...

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