John Sutherland, 27 November 1997
Show More Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web by Evan Schwartz.
Penguin, 244 pp., £11.99, October 1997, 9780140264067Show More
“... that two book-retailers can legally trademark the ‘earth’s biggest’ claim. One is the Barnes and Noble octopus, with 25,000 employees, franchised outlets in every mall in North America and a $3 billion annual turnover. The other, Amazon.com (‘Amazon-dot-com’), is a bookless high-tech office in Seattle, with a mere five hundred employees, and ...”