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Soft Touches

Mary Goldring, 1 September 1983

DeLorean: The Rise and Fall of a Dream-Maker 
by Ivan Fallon and James Srodes.
Hamish Hamilton, 418 pp., £8.95, July 1983, 0 241 11087 4
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... Among phrases that stay in the mind, a chairman of Rolls-Royce saying: ‘We don’t make cars, we’re not part of the motor industry. We’re in the toy business, making toys for big boys.’ John DeLorean intended to do the same: to build a sports car of polished steel for, as he put it, ‘the horny bachelor who’s made it’. But the toy market is demanding and capricious and the car failed to please ...

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