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The Global Id

John Lanchester: Is Google a good thing?, 26 January 2006

The Google Story 
by David Vise.
Macmillan, 326 pp., £14.99, November 2005, 1 4050 5371 2
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture 
by John Battelle.
Nicholas Brealey, 311 pp., £16.99, September 2005, 1 85788 361 6
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... insanely cool new search engine, wanted to incorporate it as a company, and needed to find a name. David Vise, in his breezy book The Google Story, tells how they came up with one. A fellow graduate student suggested to Page and Brin that they use the name given to what is sometimes, erroneously or metaphorically, called the largest ...

Poetic Licence

Mark Ford, 21 August 1997

Words for the Taking: The Hunt for a Plagiarist 
by Neal Bowers.
Norton, 136 pp., £12.95, March 1997, 0 393 04007 0
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... to ‘Tenth-Year Elegy’ had just been published under the title ‘Someone Forgotten’ by one David Sumner in the very small magazine, Mankato Poetry Review (circulation approximately 200). As well as altering the title, Sumner had fiddled with line lengths, word order, and adjusted a few images, but the two poems were basically the same. Bowers’s ...

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