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The Price of Pickles

John Lanchester: Planet Wal-Mart, 22 June 2006

The Wal-Mart Effect: How an Out-of-Town Superstore Became a Superpower 
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006, 0 7139 9825 3
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Wal-Mart: The High Cost of Low Price 
directed by Robert Greenwald.
November 2005
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... about utility or practicality or how on earth a thing can be put on sale for such a price. Charles Fishman, in his punchy and valuable book The Wal-Mart Effect, cites the example of Vlasic pickles, the most popular brand in the US. Wal-Mart talked Vlasic into pricing the pickles so that a gallon jar was on sale for $2.97. That is a ...

Scarlet Woman

Michael Young, 1 September 1988

East End 1888: A Year in a London Borough among the Labouring Poor 
by William Fishman.
Duckworth, 343 pp., £18.95, June 1988, 0 7156 2174 2
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... I do not see how Professor Fishman could do more than he has done to convince us that he was there in 1888, qualified as only an eyewitness can be to guide us 1988ers through the streets of Tower Hamlets as they were, and are, to him. We can walk with him downwind and eastwards from the Mansion House and are soon slowed by the all-pervading smell of poverty and filth as we traverse streets with the same names – Great Alie Street, Flower and Dean Street, Bethnal Green Road ...

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