At the V&A
Peter Campbell: Penguin’s 70th birthday, 2 June 2005
“... than the old liveries could.* The generic was driven out by the specific, the livery of orange, green or blue by full-colour free dressing.Baines’s first sections show how Allen Lane set about producing a branded product. Seeing Tschichold tidy up the original grid without changing the arrangement of the essential elements or the typeface is like hearing ... ”