The Price of Pickles
John Lanchester: Planet Wal-Mart, 22 June 2006
The Wal-Mart Effect: How an Out-of-Town Superstore Became a Superpower
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006,0 7139 9825 3 Show More
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006,
“... based on class. This is reflected in every aspect of their branding, packaging, advertising and self-image: Marks & Spencer’s is very middle-class, Sainsbury’s is middle-class, Tesco is careful to track the aspirations of the British mass market, and Asda is more like its former, cheap-but-cheerful self than it is ... ”