Nudged
Jamie Martin: Nudge Theory, 27 July 2017
The Undoing Project: A Friendship that Changed the World
by Michael Lewis.
Allen Lane, 362 pp., £25, December 2016,978 0 241 25473 8 Show More
by Michael Lewis.
Allen Lane, 362 pp., £25, December 2016,
“... one ever made a decision because of a number. They need a story.’This realisation, as Michael Lewis recounts in The Undoing Project, his story of the intellectual partnership of Kahneman and Tversky, had an important effect on Kahneman’s work, and on his and Tversky’s efforts to overturn some of the basic assumptions of 20th-century social ... ”