My Missus
John Sutherland, 13 May 1993
Popular Reading and Publishing in Britain, 1914-1950
by Joseph McAleer.
Oxford, 284 pp., £35, December 1992,0 19 820329 2 Show More
by Joseph McAleer.
Oxford, 284 pp., £35, December 1992,
American Star: A Love Story
by Jackie Collins.
Heinemann, 568 pp., £14.99, March 1993,0 434 14093 7 Show More
by Jackie Collins.
Heinemann, 568 pp., £14.99, March 1993,
“... the 1870 Education Act and the arrival of magnates like Newnes, Pearson and Harmsworth progress took an opposite turn. ‘Reading for the Millions’ became big business. The proprietors got to know their public very well, and the market was profitably carved into a patchwork of target areas with competition driving standards down rather than up. It was ... ”