Thirty-Eight Thousand Bunches of Sweet Peas
Jonathan Parry: Lord Northcliffe’s Empire, 1 December 2022
The Chief: The Life of Lord Northcliffe
by Andrew Roberts.
Simon & Schuster, 545 pp., £25, August 2022,978 1 3985 0869 9 Show More
by Andrew Roberts.
Simon & Schuster, 545 pp., £25, August 2022,
“... best estimate of the amount of gold held by the Bank of England on a given future day. Circulation rose enormously because of canny publicity, and because entrants had to find five witnesses for their guess. Harmsworth was the one who made real money from the competition: the winner died of TB eight years later. He branched out into new publications, notably ... ”