The Shock of the Pretty
James Meek: Seventy Hours with Don Draper, 9 April 2015
“... happiness’. Advertising is a social superstructure, and by making Leopold Bloom an ad man, Joyce anticipated the modern world, where a common dream is to brand ourselves, project an attractive corporate image through social media, then stumble on the one meme or clip that will stop the world in its tracks and get us bought: What were habitually his ... ”