Nudged
Jamie Martin: Nudge Theory, 27 July 2017
The Undoing Project: A Friendship that Changed the World
by Michael Lewis.
Allen Lane, 362 pp., £25, December 2016,978 0 241 25473 8 Show More
by Michael Lewis.
Allen Lane, 362 pp., £25, December 2016,
“... fact: the mind prefers narratives to numbers.Kahneman and Tversky’s research began to have a major impact outside psychology after the publication in 1979 of their work on ‘prospect theory’. There they argued that people were more concerned with change than with current states – with gaining and losing money rather than having a particular level of ... ”