Subsistence Journalism
E.S. Turner, 13 November 1997
‘Punch’: The Lively Youth of a British Institution, 1841-51
by Richard Altick.
Ohio State, 776 pp., £38.50, July 1997,0 8142 0710 3 Show More
by Richard Altick.
Ohio State, 776 pp., £38.50, July 1997,
“... On 19 October 1844 the overweight William Makepeace Thackeray – if his travel diary tells the truth – laboriously climbed the Great Pyramid of Cheops and pasted up banners advertising Punch, ‘thus introducing civilisation to Egypt’. The Egyptians put up with this sort of thing. Thomas Holloway, the great pill-maker, is supposed to have introduced eupepsia to Egypt by advertising his product from the same vantage-point ... ”