The Price of Pickles
John Lanchester: Planet Wal-Mart, 22 June 2006
The Wal-Mart Effect: How an Out-of-Town Superstore Became a Superpower
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006,0 7139 9825 3 Show More
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006,
“... of price, price, price. Most company mottoes and advertising slogans are bullshit. Wal-Mart means what it says: ‘Always low prices’ – a slogan which on some of its stores now simply appears as ‘Always’, in the knowledge that its customers can be trusted to complete the thought. The first Wal-Mart opened in Rogers, Arkansas, in 1962, its ... ”