The Global Id
John Lanchester: Is Google a good thing?, 26 January 2006
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle.
Nicholas Brealey, 311 pp., £16.99, September 2005,1 85788 361 6 Show More
by John Battelle.
Nicholas Brealey, 311 pp., £16.99, September 2005,
“... the people who place the ads are personal injury lawyers looking for clients who want to sue whoever it was they think gave them this particular cancer). Many of the words cost only a few cents to bid for: 30c for ‘pet food’, for instance. If you click on one of the links, the advertiser pays Google the agreed amount. Google’s ads are so ... ”