From The Blog
Episode 13: Nudge, Nudge
John Lanchester, 24 April 2015
“... In the world of apparatchiks and backroom boys where the political parties find their leaders, there is usually a hot idea or ideas. These come in waves, obviously. Not long ago, nudging was a big thing. The idea came from Richard Thaler and Cass Sunstein’s book Nudge. Downing Street set up an in-house nudge unit. Don’t laugh – even if you’re old enough to imagine Frankie Howerd apologising for having nudged your unit ... ”