At the V&A: Penguin’s 70th birthday
Peter Campbell, 2 June 2005
When Hans Schmoller first saw a copy of John Berger’s Ways of Seeing – the book was published in 1972 – he hurled it across the room. Schmoller, who had succeeded Jan Tschichold as designer at Penguin in 1949, was a subtle practitioner of traditional book design. His pages were balanced, proper and elegant. He hated the pages of black sans serif type, punctuated with...





