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Jack Shenker

Jack Shenker lives between London and Cairo.

The Age of Sisi

Jack Shenker, 30 November 2017

Two years ago​, the Egyptian tourism ministry released a 90-second video as part of its $68 million partnership with the global advertising giant JWT. Accompanied by soaring violins and pounding drums, it whisks viewers past images of opulent swimming pools, quad-bike races in the desert, campfires presided over by smiling, crinkled Bedouins. No one speaks. ‘This is our story, our...

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