The bullet mistakenly came out of the gun: The Age of Sisi
Jack Shenker, 30 November 2017
Two years ago, the Egyptian tourism ministry released a 90-second video as part of its $68 million partnership with the global advertising giant JWT. Accompanied by soaring violins and pounding drums, it whisks viewers past images of opulent swimming pools, quad-bike races in the desert, campfires presided over by smiling, crinkled Bedouins. No one speaks. ‘This is our story, our...
