In his History of Contemporary Italy 1943-80, Paul Ginsborg quotes an American officer based in the peninsula after the war who found the skewed priorities of the natives rather disturbing: ‘The Italians can tell you the names of the ministers in the government but not the names of the favourite products of the celebrities of their country. In addition, the walls of the Italian cities are plastered more with political slogans than with commercial ones.’ In contemporary Bolivia the ratio of political slogans to commercial ones is at least ten to one, and that’s being generous to the ad hoardings.