Does one flare or cling?
Alice Spawls, 5 May 2016
British Vogue was born in September 1916, when German U-boats prevented the Americans from transporting their edition to British shores. Condé Nast, who had bought the US version in 1909, wasn’t taking any risks by launching a British edition: American Vogue was the second most popular reading material in the trenches (after the Saturday Evening Post) and that was just the men. Its US editor, Edna Woolman Chase, claimed they liked the frills and furbelows: ‘a vastly different diet from mud and uniforms, boredom and death’.




