24 August 2009

Self-Assembly

Daniel Finn · IKEA comes to Ireland

When the Swedish furniture giant IKEA decided to build one of its cavernous stores in Dublin, Ireland’s property boom was at its extravagant peak. By the time of the grand opening at Ballymun on 27 July – there was a log-cutting ceremony – thousands of unsold apartments stood empty within a few miles of the place. Yet the slump hasn’t put a stop to IKEA’s gallop. On the first morning of business, a few hundred people turned up before it opened, hoping to be the first to get their hands on the self-assembly bookshelves. So far, on average, 15,000 people have crossed its threshold every day. The canteen served 137,000 Scandinavian meatballs in one week.