‘I invite anyone who has a copy of this book to bring it into Piazza Bra for a public burning.’ The man speaking purported to be a priest. He was phoning a local radio station in Verona. The book in question was my exploration of Italy through football, A Season with Verona (2002), translated as Questa pazza fede (‘This Mad Faith’). But the priest wasn’t concerned about heresy. Italian football fans constantly refer to their ‘faith’. The first chapter, an account of an all-night bus trip from Verona to Bari, offered examples of the fans’ obsessive use of blasphemy to establish their credentials as bad boys, their opposition to a mood of political correctness that was seeking to ‘clean up football’.