Steven Shapin

27 September 2022

Coq au Cough Syrup

The ‘white bear problem’ in experimental psychology has to do with the unintended consequences of trying to suppress certain thoughts. I tell you not to think of white bears, and – see – you’ve just imaged up a white bear. It’s a bit like when the government tells you not to panic. On 15 September, the US Food and Drug Administration issued a warning against a recipe for NyQuil Chicken.

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