It knows
Daniel Soar: You can’t get away from Google, 6 October 2011
The Googlisation of Everything (and Why We Should Worry)
by Siva Vaidhyanathan.
California, 265 pp., £18.95, March 2011,978 0 520 25882 2 Show More
by Siva Vaidhyanathan.
California, 265 pp., £18.95, March 2011,
In the Plex: How Google Thinks, Works and Shapes Our Lives
by Steven Levy.
Simon and Schuster, 424 pp., £18.99, May 2011,978 1 4165 9658 5 Show More
by Steven Levy.
Simon and Schuster, 424 pp., £18.99, May 2011,
I’m Feeling Lucky: The Confessions of Google Employee Number 59
by Douglas Edwards.
Allen Lane, 416 pp., £20, July 2011,978 1 84614 512 4 Show More
by Douglas Edwards.
Allen Lane, 416 pp., £20, July 2011,
“... order to sell it: it is a profit-making company, after all. ‘We are not Google’s customers,’ Siva Vaidhyanathan writes in The Googlisation of Everything. ‘We are its product. We – our fancies, fetishes, predilections and preferences – are what Google sells to advertisers.’ Vaidhyanathan, who likes ... ”
