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Reckoning with Risk: Learning to Live with Uncertainty 
by Gerd Gigerenzer.
Allen Lane, 310 pp., £14.99, July 2002, 0 7139 9512 2
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... be manipulated to their disadvantage by those who do understand them. Consider two stories told by Gerd Gigerenzer. The sales of a company fall by 50 per cent between January and May. Between May and September sales increase by 60 per cent. Is the company in better shape in September than it was in January? Down by 50 per cent and up by 60 per cent sounds ...

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