“... Captagon has made a gradual transition from pharmaceutical miracle to social menace. It’s a brand name for fenethylline, a compound synthesised in Germany in the early 1960s and originally marketed as a treatment for hyperactivity, narcolepsy and depression. Fenethylline is broken down by the body to produce amphetamine and theophylline, a caffeine-like ...”

“... until the appointed hour for his interview with an old queen in Deal, or with the executed traitor William Joyce’s daughter, by his second wife, in Gillingham. Carry On grotesques, professional alcoholics, poets suffering with their nerves, Broadstairs fascists, economic migrants of every stamp: all the devils are here. From the areal to Ariel, Seabrook ...”

“... a polemical framework which is all the more effective for being padded and partially covered. As William Gass pointed out in 1986 when this book was published to rapturous reviews in the United States, Home contains an assault on the ‘modern’ that conforms to type. It appeals to ‘us’, the long-suffering public, and it points the finger at ...”

“... Like the rest of Branwell’s work, the tales are of indifferent literary value, a slipshod brand of Gothic replete with fiendish sneers, vengefully knitted brows and vindictively curled lips. ‘The Life of Northangerland’ is a murderous oedipal fantasy of a kind unsurprising to anyone acquainted with the character of Patrick Brontë Senior. Percy is ...”

“... of entertainment architecture like to say, it exists to tell a story: the story of the Nike brand. Hence the myriad wall displays of early Nike shoes; the designs of Nike shoe cushioning in alcoves under the glass floor; the scoreboards and pennants and other faux trappings of an era before Nike existed; the grainy photos of amateur athletes engaged in ...”

“... herself. All human doubts, all supernatural doubts too, can be solved by a person with the right brand of energy.The Bench begins with a ginger man sitting on a bench. He has a baby in his arms and is accompanied by two dogs. There is a tree. I don’t think it’s a sycamore, but the general vibe is, like, daylight and daisies and bluebells. The bench looks ...”

“... modern Britain. But he also writes as a product of Cambridge, much influenced by its proprietorial brand of ‘New British History’ (meaning the relations over time between England, Wales, Scotland and Ireland), and by Quentin Skinner’s school of intellectual history. Armitage has drawn on these different legacies adroitly to square the ...”

“... the anecdotes I will include here provide some context for the subsequent doings of Lieutenant William Calley and his comrades. Adviser Mike Sutton one day landed in a Huey helicopter in a Delta hamlet where a limp figure was hanging from ropes lashed to a tree – the village chief, disembowelled during the night by Vietcong guerrillas. His wife had been ...”

“... also a Midwestern Methodist and a dewy-eyed patriot. It puts the final polish on the new Hillary brand that she and her handlers have been fashioning since the debacle of the 2008 primaries, or so Jonathan Allen and Amie Parnes argue in HRC, their inside-dopester account of Clinton’s ‘rebirth’. Allen and Parnes serve as a chorus, commenting ...”

“... sausages, chutney – things like that,’ the press officer said. ‘And created this brand,’ the MP continued, ‘called The Black Farmer. He maintains he’s the only black farmer in England. I’m sure it’s completely … not the case anymore, but you know, he’s a very engaging guy … And he’s a real star. Do brilliantly. And he got ...”

“... though a kind of humour is from time to time put forward with Trilling’s own very individual brand of ponderousness. The door of the sickroom opens; a voice says: ‘I am pain.’ It is the nurse come to look after him, English, very plain, very supportive, name of Payne. She and Laskell become, in their relation to each other, wholly real and convincing ...”

“... drop-in shows in ways I could never have predicted. The rarely seen Vulcano, a film directed by William Dieterle in a Hollywood version of Italian neo-realism, achieved a lively, sell-out crowd, many of whom were around my own age and some of whom lived on the barren volcanic island invaded by the original film crew. Folk memories of the Roman diva Anna ...”

“... with the idea of Britishness. In 1863, the Birmingham grocer whose son founded the Typhoo brand boasted that ‘the great Anglo-Saxon race are essentially a tea-drinking people’. Tea was once a luxury reserved for the elite, then – mainly through changes in the management of trade and taxation – it became the most democratic of drinks. Centre ...”

“... for the Darwinian challenges facing their party? For all their failings in the role of leader, William Hague and Iain Duncan Smith did try at first to court the elusive middle ground in British politics; but the far from fanciful fear of electoral oblivion prompted a hurried succession of leaders, including Michael Howard, who was less temperamentally ...”

“... and learning, it is unlikely that anyone could have done it much better. Whatever the Oxford brand signifies, it is neither academic nor geographical. The chairs occupied by the authors of the final phase are situated in Cambridge, Otago, Keele, London, Middlesex and Cardiff. The doyen of them, William Cornish, has a ...”