Stainless Steel Banana Slicer
David Trotter, 18 March 2021
Theory of the Gimmick: Aesthetic Judgment and Capitalist Form
by Sianne Ngai.
Harvard, 401 pp., £28.95, June 2020,978 0 674 98454 7 Show More
by Sianne Ngai.
Harvard, 401 pp., £28.95, June 2020,
“... at once over and underperform to an extent that other commodities do not. For Ngai, the gimmick may take the shape of an idea, technique or thing-like device, but is best understood as a performance: it is ‘both a wonder and a trick’, she argues, in a formulation which launches the book’s series of case studies. These are performances that elicit ... ”