Hey, that’s me
Hal Foster: Bruce Mau, 5 April 2001
“... precise in address. Desire is not only registered in products today, it is anticipated there: a self-interpellation of ‘hey, that’s me’ greets the consumer in catalogues and on-line. This perpetual personalising of the commodity is one factor that drives the inflation of design. What happens when this commodity machine – now conveniently located out ... ”