The Price of Pickles
John Lanchester: Planet Wal-Mart, 22 June 2006
The Wal-Mart Effect: How an Out-of-Town Superstore Became a Superpower
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006,0 7139 9825 3 Show More
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006,
“... you would have by selling the item at the higher price. In retailer language, you can lower your mark-up but earn more because of the increased volume. Arthur Danto once observed that Andy Warhol had only one idea – roughly, that mass-produced media images could be seen as a form of art – but that what was unique about him was that he fully grasped that ... ”