Short Cuts
Nick Richardson: ‘The Bestseller Code’, 17 November 2016
“... brisk writing, with a certain underlying violence.’ The authors of The Bestseller Code (Allen Lane, £20), Jodie Archer and Matthew Jockers, are both literary computer people: Archer worked for Penguin, did an English PhD at Stanford and then went to work for Apple; Jockers is the cofounder of Stanford’s ‘Literary Lab’ in Silicon Valley. They have ... ”