If I Turn and Run
Iain Sinclair: In Hoxton, 1 June 2000
“... posh herdsmen who have lost their reindeer. At Shoreditch Church, they dress to the left and march west under the railway bridge. It’s not difficult to guess where they’re making for: their new gallery, Jay Jopling’s White Cube2 in Hoxton Square. You don’t really need to go inside the sugar-frosted box to see what’s happening. You can get it from the ... ”