Hey, that’s me
Hal Foster: Bruce Mau, 5 April 2001
“... across the globe somehow refuse to go on? Whether the design object is Young British Art or George W. Bush, ‘brand equity’ – the branding of a product name on an attention-deficit public – is fundamental, and hence design is too. Consumer attention and image-retention are all the more important when the product is not an object at all. This ... ”