“... manage the unconscious impulses of Organisation Man, that time-serving drone who – discovered by William Whyte in the Fifties – came fully fitted with the miserable wife, brattish children and off-the-peg infidelities of a Joseph Heller novel that was yet to be written. The creed of excellence has a sun-bleached Californian feel, but it is also tuned into ...”

“... perhaps, in ‘Truth’: Home truths don’t sell. We need a big T Marketed like a leading brand With a catchy name – ‘William Wallace’ or ‘Key – Easy to understand. Commuters from the Cotswolds, Surrey and Hove Voted for it in a booth. Only extremists now could love Scotland more than The Truth. The ...”

“... the occasion for a book on Donne had passed or been seized by others; but lacking time to write brand new lectures, he gave a reduced and somewhat altered version of the old ones as the three Turnbull Lectures at Johns Hopkins University in Baltimore in 1933. At that time his main reason for being in America was to give the Charles Eliot Norton Lectures at ...”

“... For others perhaps less taken by the satirist, less nostalgic for consumer bric-à-brac and brand-names, the difficulty is in deciding whether the ear is tin, zinc or, on occasion, polythene: What is locked in a book Of a Civil War, of a king ... Might this be King Ofa, by any chance? Double genitives, rush hours of present participles, clumsy ...”

“... part of the meaning without ever descending into mere formalism. And what they both had was that brand of humanism which consists in seeing man realistically as only one part of the universe – but which, seeing him thus, gives him back his sense of potential. I realised, too, how many of the paintings and even sculptures dealt with two figures, and the ...”

“... at a period when plain speaking was less allowable than today, he dealt openly with the exacting brand of homosexuality which drew Walpole towards middle-aged married men. Sympathy on the biographer’s part was never confused with commendation of books by Walpole that did not deserve to be commended. Hart-Davis’s office was in Soho Square. Someone said it ...”

“... began prosaically enough, with the News of the World’s revelation on 6 November 2005 that Prince William had strained his knee. Its source – William’s voicemail – didn’t make the scoop much more remarkable; British redtops had been listening in to royal phone calls for more than ten years, and earlier tap-and-tell ...”

“... war operated ‘in shades of black and white’ with clear-cut heroes and villains, whereas in his brand of history – which has become a kind of franchise, with this latest volume following his previous bestsellers, Agent Zigzag and Operation Mincemeat – the moral lines are more ‘blurred’ and complex. If Macintyre believes this, he has mistaken the ...”

“... had a part to play in the publicity campaigns which transformed a film director into a media brand. Jan Olsson has shown in great detail how Hitchcock consistently manipulated celebrity gossip in order to project the image of a creative genius who was as much ‘prankster’ as ‘master craftsman’. The biggest prank of all was his own body. Despite ...”

“... subsidise his publishing house, his magazine Poesia, and his campaign to position Futurism as the brand leader in avant-garde art movements. It was a friend of his father’s and a major shareholder in Le Figaro, Mohammed El Rachi, who negotiated the prominent positioning of his call to arms. The manifesto opens with a group of decadents staying up ...”

“... Clyde’s car near Grapevine on Easter Sunday. The papers immediately blamed Bonnie. A local man, William Schieffer, claimed that he saw a woman walk up to a wounded police officer and shoot him repeatedly while his head bounced on the road ‘like a rubber ball’. Bonnie’s murderous reputation was cemented. From now on, Guinn explains, she was seen as a ...”

“... state of Sarawak on Borneo as a private fiefdom in the mid-19th century, America produced its own brand of freebooters, including William Walker, the Tennessee doctor who conquered and ruled Nicaragua for ten months and decimated the population of Costa Rica.Until the end of the 19th century the US state was in no position ...”

“... Room and the Patient, a 1906 book which includes a reference to ‘anaesthetic tables’), William James, James Thomson, William Acton, Charles-Louis Philippe, W.R. Burnett (a crime novelist in whose High Sierra – published in 1940 – the phrase ‘She was … a one-night-stand type’ occurs), Edward Winslow ...”

“... the way Rilke or Jarry or Apollinaire did. (Never mind other teen crushes like Charlie Parker and William Burroughs, Frank O’Hara and Andy Warhol.) He felt like a poet with a capital P, writhing in the coils of Church and Satan, Evil and Beauty, Sin and Damnation. Which, God knows, all held plenty of allure for a sulky, half-Catholic male adolescent. But ...”

“... he had, Hemingway did not serve in the Italian Army. It was about this time, we are told, that William Faulkner wore a Royal Canadian Air Force officer’s uniform with wings, and cultivated a limp, to none of which he was entitled. All this may sound very silly, but war is a great breeder of lies and the young Hemingway was behaving like a lot of other ...”