Reasons for Liking Tolkien
Jenny Turner: The Hobbit Habit, 15 November 2001
“... to become merely a marginal, rather literary-looking advert for a multimedia franchise a bit like Star Wars, only bigger. The footnotes, languages, scripts, maps and appendices that are so much a part of the Lord of the Rings experience are about to be replaced with fast-food tie-ins (a deal with Burger King has been announced), a hit pop record, trading ... ”