Adieu, madame
Terry Castle: Sarah Bernhardt, 4 November 2010
Sarah: The Life of Sarah Bernhardt
by Robert Gottlieb.
Yale, 233 pp., £18.99, October 2010,978 0 300 14127 6 Show More
by Robert Gottlieb.
Yale, 233 pp., £18.99, October 2010,
“... to market her own image on a truly international scale. She was a self-brander – like Madonna or Lady Gaga – avant la lettre. Painters and sculptors and designers flocked to her. Canny advertisers – especially in America – clamoured to use her picture on trade cards and soap packaging. Virtually every other ‘vintage’ postcard or trade card now to ... ”