William Davies

The rapid expansion and consolidation of social media platforms led by Facebook has driven the logic of the ‘worm’ into everyday life. In the shadow of the ubiquitous ‘like’ button, however, the alternative to enthusiasm is often – as Schmitt anticipated – ‘silence or complaining’. Photographs, restaurants, research papers, songs, products or opinions are compared on the basis of their relative numbers of ‘likes’. On Facebook, Twitter and Instagram, there is no equivalent of a ‘downvoting’ button (though there is on YouTube). Negative opinion is expressed either through a sheer absence of acclaim, or through outbursts of denunciation, which other users may in turn wish to ‘like’ or share. The radical difference between the infrastructure overseen by Mark Zuckerberg today and the one rolled out by George Gallup in the 1930s is that we can all now potentially act as the pollster. Here’s my dog: like or dislike? Donald Trump is a fascist: agree or disagree?

With Britain heading towards a shutdown, lasting who knows how long, it will quickly become evident how difficult it is to sustain society without everyday sociality. The triumph of the Thatcherite and Hayek­ian vision meant that we ended up with a ‘flexible’ economy in which a large number of people are entirely reliant on the near-term vagaries of the labour market for their day-to-day survival, with neither savings nor state guarantees to provide any back-up when that market crashes. Wages, rent, credit card repayments and everyday consumption are locked into their own ‘just-in-time’ supply chain, which is stressful enough even when it’s up and running. Having spent decades overhauling the welfare state to promote a more entrepreneurial, job-seeking, active populace, driven by an often punitive conditionality, Britain has little to fall back on when the most urgent need is for everybody to stay at home.

When​ Britain left the EU on 31 January, led by a prime minister commanding a fresh eighty-seat majority in the House of Commons, a line (of sorts) was drawn under the most turbulent period in the country’s recent political history. The past four years have witnessed one historic referendum, two general elections, two major upsets at the ballot box, three prime ministers, the birth of...

About​ five years ago, in the course of studying the commercial applications of psychological research, I contacted the agent of Dan Ariely, professor of psychology and behavioural economics at Duke University, to inquire whether Ariely might want to speak at a conference in London. It didn’t come off: I had to explain that my ‘conference budget’ didn’t stretch to...

Where to start​ with the sheer strangeness, let alone the danger, of the current situation in British politics? One place would be with the three characters at the centre of events. As the tectonic plates of the British state rumble ominously, take a moment to register quite how strange it is that the headlines should be dominated by the figures of Boris Johnson, Jeremy Corbyn and Dominic...