Within days of Covid-19 taking hold in the US and Europe, demand for fast fashion crashed. The production line was frozen. There were products in the design stage, fabric on order, fabric waiting to be cut, already cut, sewn, finished, ready for shipping, en route to stores, sitting in warehouses waiting for distribution, hanging in shops waiting to be bought. On any given day, these goods have a total value of billions of pounds. The question, when the crisis hit, was what to do with all the orders: some in progress, some finished and ready for shipping, some already shipped and awaiting sale.