I heard that the octogenarian Joan Didion was to be the ‘new face’ of the Parisian luxury brand Céline when I was in the middle of commenting on a new monograph by Margaret Gullette called How Not to Shoot Old People. It documents countless grim instances of neglect and contempt for the elderly across a vast ageist spectrum. We oldies live in schizoid times.
Old fashionistas are suddenly all the rage (if hardly plentiful) at Vogue and Dolce & Gabbana. Living longer, old people can be encouraged to consume more, especially by cosmetic and fashion industries promising to keep us looking streamlined and elegant. We may, undesirably, be no longer young, but we can at least dutifully defer to the dictates of fashion. Didion even has the skinny look of a fashion model: hardly an inch of flesh, mere bones on which to hang clothes and accessories.