‘The readiness of the English to apologise for something they haven’t done is remarkable,’ Henry Hitchings writes in Sorry! The English and their Manners (2013), ‘and it is matched by an unwillingness to apologise for what they have done.’ Boris Johnson presents a classic case. He’s the sort who’ll gabble apologies on entering a room or sitting in a chair, an upper-class tic that gives the impression of excessively good manners. By mumbling vague apologies and failing to individuate his words, Johnson creates an aura of harmless stupidity that makes him seem like a friendly, slovenly underdog to a nation with a soft spot for incompetence.

