Foodists

John Bayley

Food, like sex, is mostly in the head. Or, if that seems exaggerated, what about the thought that thinking about food is the modern growth industry? Restaurants, supermarkets, the media – all encourage display, which like the old underwear advertisements in the tube might seem pornographic if we were not so used to them. The Greens should make us sensitive on this issue, no doubt, as feminists did on the other one. The food in the head industry may be an insult to the Third World, but it also encourages contribution to aid programmes. No longer guilty about sex, we are uneasy about anorexia and bulimia, slimness and fatness, soft foodie dreaming ...

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